The guide from Appfire, written by Rachel Wright, offers strategies, best practices, and tips for managing service requests through Jira Service Management. The guide includes examples, use cases, and implementation tips to help set clear expectations for leadership and support team members. It covers understanding and communicating needs, creating service-level agreements, using automation and integrations, and collecting feedback to improve processes. The guide also includes a checklist of 10 tips for managing support in Jira Service Management.